Okay, Fashionistas! It is a great shopping experience for women to hang out with their BFF's and shop til they drop. What makes this event unique is that all of your favorite and new designers are together in one big location. You can go from one vendor to the next getting the ultimate expereince in beauty and fashion under one roof.
What makes this the ultimate shopping event? Well, I had the chance to speak with the co-Founder Claudia Chan about the event and why we ALL should be there!!!!
How did Shecky's Girl Night Out all begin?
My business partner Chris Hoffman started Shecky's 10 years ago as a publishing company specializing in local nightlife guidebooks. I had an event company when I met him in 2001 and in January 2002 we decided to collaborate and evolve Shecky's into multi-platform media company that would include events, publications and Web site content. The first Shecky's Girls Night Out event celebrated a book launch, "The Girl's Guide to NY Nightlife," in Dec. 2001; since then, we've expanded Girls Night Out into almost 20 markets nationwide, including Miami, with the mission to bring women the ultimate girlfriend entertainment experience.
The name Shecky's came about thanks to our CEO, Chris Hoffman. Back in his days as a stock broker for Lehman Brothers, he was well-known on the trading floor as a wise-cracking kid and was compared to the likes of comedian Shecky Green, which led to his now infamous nickname, "Shecky."
How does Shecky's help women bond?
Women today are so busy trying to juggle everything - we give them an opportunity to relax and enjoy themselves while doing the things they love all under one roof - something they can't find anywhere else.
Does the event have a place in making a difference in the recession?
Absolutely! Shecky's Girls Night Out will play such an important and necessary role in today's economy because we are able to offer women that "splurge, indulge and pamper" experience without breaking the bank. A $25-$30 event ticket offers women access to amazing fashion, beauty, lifestyle finds at great prices, five hours of complimentary beverage bars, exciting sponsored activities that often include free makeovers, manicures, massages etc., an ultimate Goodie Bag that typically includes up to $100 of products, plus an amazing night out and experience with their closest girlfriends. Even if one of your friends doesn't want to shop, she can still have a night out with her closest friends and not break the bank. Additionally, most of the items at Shecky's Girls Night Out are offered at a special promotional price so you can update your wardrobe and stay within your budget.
How does it help the economy?
In today's economy, retailers are finding new and novel ways to reach consumers. In a time where stores aren't seeing nearly enough foot traffic to generate sales, Shecky's provides retailers with thousands of women each night at a time when they are most likely to make a purchase. If the women don't come to the retailers, the retailers come to Shecky's
In addition to helping out retailers, Shecky's is also in tune with it's consumers. Today's consumers are looking beyond traditional shopping outlets to find the best value for their dollar - leading them to consumer events, like Shecky's Girls Night Out, to score the best deals.
What do ladies like most about Shecky's?
Our fashion vendors are also a huge hit with event attendees- we search for the hottest emerging designers in the marketplace.
Last year, we had a group of women from Connecticut charter two busses to bring them to Shecky's Girls Night Out in New York. When they arrived it was quite a scene - they even had "Shecky's Girls Night Out" listed as the destination on the front of each bus.
What can newbie's expect with the Shecky's experience?
Shecky's Girls Night Out includes everything you need for the ultimate night out with your girlfriends: up-and-coming designer fashions at up to 75 percent off, the season's latest cocktail creations, complimentary spa services and Shecky's famous Goodie Bags.
Product sampling varies from market to market, but brands such as Dove go fresh, BORBA Skin Balance Water, Nintendo DS and Crunch Fitness are participating in our Atlanta event. You can also try the latest cocktails from brands like Chambord. We also have fun activities like makeovers, hair styling consultations, manicures, hand- and body-massages and tons of product giveaways - everything from body wash to hair ties!
How is Shecky's Young, Hip & Chic?
Shecky's is the online and event destination for what's cool and undiscovered in FASHION, BEAUTY and FUN with the girls.
From emerging designers to great beauty discoveries, delicious cocktails to free giveaways- Shecky's offers a wonderland for girls to SHOP, SAMPLE & SCORE the world of things girls love - Now that's Young Hip & Chic!
